Marketing · Lead Funnel

What a Forge or Foundry month actually moves — ECharts funnel, source mix, and the 90-day campaign view your monthly report sits on top of.

Trailing 90 days

Real-feel seeded data showing what a Forge / Foundry month looks like. KPIs roll up from the channel data below.

6,800
Site sessions
312
GMB calls
87
Form fills
49
Quote calls
22
Jobs booked
$41,500
Revenue attributed

Lead funnel · ECharts

Visitor → engaged → contact → quote call → quote sent → job booked. The drop-offs are where a month's work earns its keep.

Where leads come from · ECharts

Sources by sessions and GMB calls. The mix tells you which channels to push next month.

13-week campaign view · ECharts

Ad spend, leads in, jobs out. The monthly report opens with exactly this chart.

By channel · this period

ChannelPostsEngagementsRating
GMB 38 1,240 4.7 ★
Instagram 52 4,820 —
Facebook 36 1,680 —
Blog 8 720 —

Add to scope

Check items to build your estimate. Totals update live in the cart.

  • Tag every site session, GMB call, and form fill with its source (FB, IG, GMB, organic, referral).

    9 hrs Firm $2,400 MLL $675 save $1,725

  • Campaign setup, weekly tuning, creative rotation. Flat fee, no % of spend, no platform markup.

    10 hrs Firm $2,800 MLL $750 save $2,050

  • Auto-prompt past customers for GMB + site reviews after pickup. SMS optional.

    6 hrs Firm $1,500 MLL $450 save $1,050

  • Vector logo set, color tokens, social templates, signage masters. Locked into Slab themes.

    16 hrs Firm $4,800 MLL $1,200 save $3,600

  • Half-day at the shop or on a job site. RAW delivery, edited highlights to library.

    8 hrs Firm $2,000 MLL $600 save $1,400

  • Past-customer list segmentation, monthly send, ROI tracking back in admin.

    7 hrs Firm $1,750 MLL $525 save $1,225